Content marketing allows you to publicise your business by distributing quality content like articles, videos, podcasts, etc. And content marketing strategy implementation is at the centre of maximising your content’s effectiveness. The strategy requires you to know your intended audience, plan the type of content to publish, and the medium to distribute the content. If you use the WordPress blogging platform, you already have access to several features to make it easier to execute your content strategy. The following tips will help you use WordPress to enhance your content marketing.
- Extend your site’s functionality with WordPress plugins
WordPress has become one of the most popular options as an open-source content management system, with about 35% of all active websites using it. This represents about 62% of the CMS market share. WordPress also offers over 59,000 plugins that can help you improve your site’s functionality, and these plugins also play a massive role in your content marketing strategy. But there’s no need to rummage through this number of plugins or use all of them, as only a few may be enough to improve your content marketing efforts. For instance, you can use the ShareBar plugin to encourage content distribution among your audience. Or you can use Jetpack as an analytics plugin to compile, review, and evaluate your blog’s monthly traffic statistics.
Take the time to learn about the WordPress plugins available and how best to use them in content marketing. You can always add new plugins from your dashboard’s Plugin section.
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- Implement a content plan through scheduling
WordPress has a post creation interface that makes it possible for you to schedule your posts to be published at particular times. Creating (and sticking to) a posting schedule is one of the best practices to follow when implementing a content plan. One massive advantage of this is that it keeps your target audience well-fed with regular quality content while ensuring that you don’t run out of content.
You can also use scheduling to increase the post reach and the traffic you receive from your posts. For example, if most of your target audience appears online at a particular time, you can schedule your content posts to publish and stand a better chance of getting the readers you need.
- Create uniform content
While many people underestimate the importance of choosing the right template for content posts, deciding on a set format for your posts is a crucial part of content marketing strategy. That’s because content takes different formats to capture audiences and win conversions. WordPress also allows you to choose post templates that will add some level of uniformity or standard to the way you place content elements like post headers, images, and ads.
WordPress is the preferred content marketing platform by many, and this post sheds some light on why. However, it is important to remember that you still need to create an airtight strategy for your content marketing campaign to get the desired results.