In this digital world of business, a company’s website is very much their flagship, and because of this, a great deal of thought must go into the design. The logo would be very prominent, and if that isn’t something that really makes a statement, this might be the ideal time to have your company logo professionally created, and with that in mind, here are some design tips that come straight from the professional web developer.
- Correct Choosing of Colours – A careful selection of colours would create a pleasant and concise payout, and there is one common factor with all well designed websites, which is they are all graphically appealing to the eye. There is, for example, a top notch Manchester web design company who will first take a long and hard look at your business, before coming up with the right combination of colours and graphics which will form the foundation of your company’s digital platform. With their design expertise and hands-on experience, you can be sure that your website is a positive reflection of the company as a whole by presenting dynamic, quality content in a pleasing way.
- Quality Content – It is essential you hire professional web content writers to create all your website text, and if you are using a web developer, they would have access to such writers and would ensure that all text, images, and video are top notch. It certainly does a company no favours to publish grammatically incorrect text on their website, and you want to engage the visitor rather than just provide basic information. Looking at it another way, you wouldn’t put anything that looked cheap or inferior in your shop window, and the same applies to digital content. It is always a good idea to have a blog page on the site, and regularly post upbeat and informative articles on every aspect of your chosen industry, and the emphasis should be on providing useful information, rather than trying to sell your products or services. This, along with good design, by companies such as plentyofpixels.com, will entice your target audience in and make them want to know more about what you are offering them, therefore, more business for you! Engaging the services of people with professional web experience is the key to success.
- Simple Navigation – This is one area where people often make a mistake, as they think that the more flashing graphics and buttons there are, the better it is. In actual fact, simplicity is the key to good site navigation, and you can easily experience that for yourself by imagining that you know nothing about the company and search for specific information. If this proves to be a challenge, there might need to be some adjustments, and getting the navigation wrong can have serious consequences, with many users simply giving up and moving on to the next online supplier. If you would like some further reading, there is a blog that highlights the reasons why good navigation is crucial for any website.
- Mobile Friendly – With more than 2.5 billion (yes, billion) smartphone and tablet users worldwide, you simply cannot afford to have a website that is not mobile friendly. Whether iOS or Android, all mobile users should be able to clearly view all pages, and any web developer would naturally make the site mobile friendly, as a matter of course. The competition is fierce, and one cannot afford to lock out such a significant sector of the market, and with the right web design outfit in your corner, your website will be a key player in the company’s success.
With the help of a professional web developer, your site will be the flagship of the organisation and with a dynamic digital marketing plan in place, the only way is up!