Every booth that Motorola puts together is magic, but some small touches made me go with two other companies booths this show. Samsung took the booth babe type approach and LG hired a DJ.
Above is from the Samsung Booth. In addition to this photo op, the booth was well laid out with phones organized for view by several different qualifiers like partners, cell carriers, and types of phones.
LG’s booth featured a live DJ. She was actually quite good at it too. I wasted (err enjoyed) 30 minutes just listening. 
Honorable Mention : Emoze
